Undeclared beauty
My concept for this book was to create harmony and beauty through text and image, similar to what is explored in the Japanese philosophy of "Wabi-Sabi." I chose to create certain "guidelines" that act as the "perfect" or "norm" and within those, I chose to go against the grain with my text, explore the beauty in the imperfect and accidental. I wanted to let the reader see there is more to design than to follow a grid and structure.
I wanted my work to relate to Ulises Carrion's articles but focusing on the way the eye works. Especially with my concept being all about looking at lesser noticed things in life; I enjoyed reading about binary vision in Carrion's articles. With that in mind, I split my book into all left pages are for image, and all my right pages contain text. This allows the readers eyes to focus on those two things, but separately, because they are not together on a spread, but broken up within the book. With this familiarity already established for the reader, I then took advantage on breaking the grid and structure with my placement of the text and image.
ROLE
Lead Designer
TOOLS
Adobe Photoshop & InDesign
PURPOSE
UAL Class project
Copyright ⓒ 2015
Typeface - Corbel Bold
Text - "What is Wabi-Sabi"
by Tadao Ando
Printed & bound in London, England
![](https://images.squarespace-cdn.com/content/v1/63eaafb1c914f7155b65bf44/7b8d6559-d9f0-454b-be4a-44e6022a78c7/237a61efcf4a36c8e382f80e1f1e5736.jpg)