social media
Worked alongside the marketing department to design paid and organic social media ads. Advertising for these brands is built into their marketing budgets and contracts with Abt. These ads are used in weekly and/or monthly social campaigns. Advertising banners are also designed to be included in email newsletters, which are sent to over 1 million Abt newsletter subscribers.
ROLE
Lead & Assistant Designer
TOOLS
Adobe Photoshop
BRAND
Samsung, LG, Tempur-Pedic
Garmin, Microsoft, Dyson
Garmin, Sony
The Dyson Airwrap Giveaway banner was designed for a social media post as well as an ad in an Abt email newsletter. The email ad generated a substantial amount awareness about the giveaway promotion to over 1 million of Abt's email subscribers. The giveaway Instagram social media post resulted in a large amount of likes and comments.
There was a specifically made Abt.com giveaway page for users to submit their information which resulted in a gain of
new subscribers.
