The Chicago Bulls are one of the most recognizable sports teams in the world. Working in partnership with them, the Chicago Blackhawks and the Chicago Bears, I designed arena LED signs to advertise Abt and their vendors. The banners can be seen on lower, upper fascia levels, as well as, a main court side banner which is visible to those in the stadium and watching the game on TV. This made the marketing reach over a million views. The banners are repeated a few times throughout a game and feature dual branding for Abt and its vendor. Chicago Bears games include a logo and banner on the scoreboard during the game, while stadium TVs include side displays showing off branding. LEDs are tested in the stadium by the organization's media department before being displayed at a game, to make sure nothing is cut off or issues with the designs. Abt also sponsors the "Get Loud" scoreboard during peak breaks of games, which is large brand exposure and logo recognition. 

Viral photographs of Abt branded LED signs have been featured on popular Instagram accounts as well as Twitter. The posts/images have been "liked", shared, retweeted, and commented on, all leading to significant brand exposure and awareness on
Social Media.

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